As of today, Rolex replica offers a 5-year warranty on all its models. This is a first in watchmaking and says a lot about the brand’s confidence in its products – and how far its competitors have to go to catch up.
It may not be standard practice in the watchmaking industry quite yet, but that day might come. Starting 1 July,Rolex offers a 5-year warranty (up from 2 years previously) on every model in its collection. This means that from now on the 2,000 or so fake Rolex watches sold daily by authorised dealers around the world will carry a 5-year guarantee from the brand with the crown.
Rolex has kept this new extension of its standard warranty to 5 years relatively quiet, only announcing details to its Replica Rolex Datejust II sales network. According to one authorised dealer, this is because the company considers ‘that extending its guarantee to 5 years goes hand in hand with the constant advances the brand has achieved since its inception, a result of its total focus on reliability and performance.’ The dealer also corroborated something that is no secret in the trade: Rolex is undeniably among the brands to cause the least worries for the After-Sales Service.
The fact that one of the leading brands in Swiss Rolex Masterpiece II Replica watchmaking is extending its guarantee period to 5 years across its entire output clearly shows unshakeable confidence in the reliability of its products. Because at that level of production (around 700,000 watches sold each year), any issues of reliability 3 or 4 years down the line generating a flood of returns would have disastrous repercussions on a brand’s finances. No major watchmaking company could shoulder that kind of risk, which probably explains why most warranties on Swiss watches run out after 2 years. But now, with this bold move from Rolex, new lines in the sand are being drawn for the future. It’s worth noting that Breitling also offers a 5-year guarantee on all models with proprietary manufacture movements and Omega gives a 4-year warranty on its models fitted with Co-Axial movements. In both cases, however, the guarantee does not cover the brand’s entire production. At another level altogether – 3,000 watches produced per year at the very peak of the watchmaking pyramid – Richard Mille has been offering 5-year guarantees on its timepieces for several years already.
With this new 5-year warranty, Rolex replica watches takes the lead in an area that very naturally has a direct impact on consumers (and their bank balances). The brand has consistently focussed on advances in water resistance, accuracy and reliability and this latest move reflects those developments. This spring it unveiled its latest mechanical movement in Basel, the most technically impressive ever certified by a brand, with 5 patents and accuracy to +/- 2 seconds per day. Seen in this light, the new 5-year guarantee is unlikely to be considered an end in itself for Rolex – which would explain the lack of big noise about it – but simply as another stage in the process of differentiating itself from the competition.