Rolex has just released a new video titled “The Spirit of the Rolex Datejust series replica watches UK” just two weeks in advance of Baselworld 2015, and in honor of the 70th anniversary of the iconic Datejust collection, which originally debuted in 1945. Like most Rolex marketing material, the video is clever, entertaining, and remarkably well-written. “Archetype of the modern watch…” that’s just so meaningful on so many levels – and in many ways too true.
One of the most interesting things about the video is how little time Rolex spends talking about the modern Rolex Datejust watch collection, with just a few brief glimpses of Rolex Datejust models that you can buy today. In a sense, the video is very much an homage to the Datejust product family name and the history of the collection, along with some of its most distinctive features (such as the date window, and later magnifier lens over the date window).
Another theory why Rolex doesn’t spend more time showcasing modern products in The Spirit of Datejust video is because they plan on releasing something new in the Datejust watch collection for 2015. Rolex cheap gold dial replica watches are extremely secure about its new product news but they have been known to drop hints about new products, in advance of debuts at the watch trade show Baselworld. Will there be an update to the Datejust, or a new model added?
The last major addition to the Rolex Datejust collection waterproof fake watch was the Rolex Datejust II which took the traditional 36mm wide size of the still available Datejust and increased it to 41mm wide for all Rolex Datejust II models. This was seen as a way for Rolex to appeal to contemporary tastes for larger watches. In 2012, Rolex released an all steel version of the Datejust II with a rounded bezel, which previously had only 18k gold fluted bezels – even on those models with otherwise steel cases and bracelets. It is interesting to consider where Rolex might take the Datejust collection next.